Brand hierarchy

The DTU logo is the heart of our visual identity

It identifies who we are, and must appear on all digital and printed communication produced by the University.

The logo—with the DTU logotype and the three stylized lions—always comes first and is positioned in the upper left hand corner, in printed matter as well as on digital platforms.

The University wishes to be known by the acronym: DTU. If you need to identify the University further, the DTU logo must visually be clearly separated from the ‘describer’ Technical University of Denmark.

It is imperative that the DTU logo always appears prominently and visibly on all material. This means that you must use the logo in a light colour or in negative dark on multicoloured backgrounds.

DTU logo combined with ‘describer’

The DTU logo is always positioned in the upper left hand corner.

If you wish to combine the DTU logo with a ‘describer’—such as Technical University of Denmark, your department or centre—you must position this in either the top right hand corner or in the bottom right or left hand corners.

DTU logo combined with describer

Brand hierarchy alignment and use of typography

These are only guidelines - not rules set in stone

Brand hierarchy alignment and use of typography

DTU logo combined with University describer

When you use the DTU logo in combination with other logos, you must respect the clear zone around each logo.

logo with university describer
Correct use of DTU logo and university describer on publication cover
Incorrect use of DTU logo and university describer on publication cover

DTU logo combined with department 'describer'

When you use the DTU logo in combination with other logos, you must respect the clear zone around each logo.

Correct use of DTU logo with department describer on publication cover
Correct use of DTU logo with department describer (short name) on publication cover
Incorrect use of DTU logo with department describer on publication cover

DTU logo combined with centre 'describer'

When you use the DTU logo in combination with other logos, you must respect the clear zone around each logo.

Correct use of DTU logo with centre describer on publication cover
Correct use of DTU logo with centre describer (short name) on publication cover
Incorrect use of DTU logo and centre describer on publication cover

DTU logo combined with project 'describer'

When you use the DTU logo in combination with other logos, you must respect the clear zone around each logo.

Correct use of DTU logo with project describer
Incorrect use of DTU logo with project describer

DTU logo combined with partner logos

The DTU logo can also be used in co-branding and appear next to the partner logo. When you use the DTU logo in combination with other logos, you must respect the clear zone around each logo.

Co-branding with collaborators
Co-branding with university describer
Incorrect use of logos - co-branding with collaborators
Co-branding with collaborators in project
Co-branding with centre or project describer
Incorrect use of co-branding

Minimum clear zone for co-branding

Minimum clear zone for co-branding
Incorrect clear zon for co-branding