Project mark
A project mark is a simple, approved graphic element that identifies a project within DTU’s design system. It is not a standalone logo or sub-brand.
Logo
DTU logo
DTU logo: placement, size and clear zone
File formats and colour spaces: the DTU logo exists in different file formats and different colour modes.
Logos in JPG-format can be found under Social Media.
Usage:
- PNG, PDF and RGB are formats and colour modes used for web and office programs
- HEX is used for HTML
- CMYK is used for printed materials
To ensure that teh logo is legible and stand out clearly, there are a number of rules you must follow:
- The logo is always placed in the upper left hand corner
- The logo is at least 6 mm high
- The logo has a minimum clear zone of 50% of the logo's 'width' around it
File formats and colour spaces
The DTU logo exists in different file formats and different colour modes.
Usage:
- PNG, PDF and RGB are formats and colour modes used for web and office programs
- HEX is used for HTML
- CMYK is used for printed materials
DTU logo: colour
There are types of logos: the primary corporate logo and secondary logo
Primary corporate logo
The corporate logo is used in letterheads, on business cards, and in other corporate forms of communication.
The primary logo comes in three variations: in colour (DTU red), in white (negative), and in black.
Secondary logo
Use the DTU logo in other colours on posters, PowerPoint presentations, campaigns, etc.
Please note that when you use a secondary logo, we recommend that all other graphic elements are kept in the same colour scheme.
Project identities within the DTU design system
DTU’s visual identity ensures a clear, consistent expression across all communication. At the same time, large research projects and events often have a need for a distinct visual direction that support recognition and collaboration across institutions.
To accommodate this, DTU allows the use of project marks or emblems. These are simplified graphical marks that can be used to identify a specific project within the DTU design framework.
Project marks must never replace the DTU logo. They should always appear together with the DTU logo (or partner logos) and must follow the same grid and spacing principles as described under Logo placement.
Visual coherence
Usage
Project marks can be applied on:
- Reports and presentations (PowerPoint, Word templates)
- Project websites and digital banners
- Posters and roll-ups
- Social media graphics
- Merchandise (approved by AKM)
Partner and funder visibility
Approval and support
All new project marks must be developed or approved by AKM – Office for Web and Visual Identity. AKM offers guidance, design and produce the graphics or refer to certified external designers.
Project marks - visual examples
Do’s and Don’ts
Do's
- Use DTU’s fonts and colour palette
- Combine mark and DTU logo according to spacing and clear space rules
- Keep shapes simple and recognizable
- Ask AKM for templates or support
Don'ts
- Invent new logo or symbol outside DTU’s system
- Place emblem alone without DTU logo
- Use gradients, drop shadows or complex illustrations
- Produce visual identities without approval