DTU is one master brand. The DTU logo must therefore remain the clear sender, whether merchandise is created for a department, centre, project, event or local initiative. Consistent use of the logo strengthens recognition and ensures that DTU appears as one university with one shared identity.

Within this framework, there is room for different initiatives and communities. Approved project marks and other secondary visual elements may be used, provided they follow DTU’s principles for colour, typography and hierarchy and do not compete with the DTU logo. Applying the design guide from the outset helps create merchandise that is professional, recognisably DTU and flexible enough to support many different purposes.