image style

An image style that invites the world into DTU

DTU generates knowledge and solutions that benefit society. It is a narrative with roots going back to Hans Christian Ørsted, and which has always been part of the DTU narrative.

The brand narrative is global and solution-oriented—focusing on technology for people. This narrative must be reflected in our choice of images.
DTU has previously often used introspective images of researchers in laboratories. Without abandoning this ‘inside-to-outside’ view, the visual identity focuses more on showing the impact of DTU in the world.

In future, we will use more pictures that draw the world into DTU. Or show DTU’s solutions globally.

Image bank (Skyfish)

Colourbox

DTU is a purpose-driven university, focused on creating technology for people.

Whenever possible, chose images that communicate this narrative—that DTU creates technology for people—and show how DTU’s activities benefit society.

You can access and download pictures from the University’s image bank via Skyfish.

To access Skyfish please, please click on the link below.

SKYFISH IMAGE BANK

 

DTU staff and students also have access to images from Colourbox for internal use. You can read more about Colourbox and Skyfish at DTU Inside.

Access Colourbox by clicking on the link below.

COLOURBOX IMAGE BANK

Examples of DTU's image style

Purpose-driven
This imagery shows how students and employees at DTU strive to make the world a better place. We join the scientist in the field, and invite people to see the world from an engineer’s perspective.
Examples of images
The examples shown are not necessarily related to DTU's projects, but show principles for image content.
Technology for people
These photos document how DTU technologies create real value and solve people problems. We see people using and interacting with technical solutions, and focus on the positive impact technology can have on both society and individuals.
Examples of images
The examples shown are not necessarily related to DTU projects, but show principles for image content.
Campus life
This imagery captures life on campus, from sports and parties, and from group work to academic events. The photographs are lively and dynamic and show openness and diversity at DTU.
Examples of images
The examples shown are not necessarily related to DTU projects, but show principles for image content.

Want to know more about DTU’s style of photography?

Download photo brief in Danish

illustration

Illustrations 'fill in the gaps'

The visual identity introduces hand-drawn illustrations that portray people interacting with technology or an intention, spark, or idea that has yet to be realized. These illustrations show concepts that words, facts, data, and photographs cannot. They can visually represent complex or abstract concepts and things that do not yet exist. Illustrations make DTU’s look more expressive, more creative, and more human.

Hand drawn illustrations

The illustrations below and below represent a so-called ‘hero’-illustration - a main illustration and four parts that can be used alone with different backgrounds. This illustration can be downloaded from DTU’s image bank  Skyfish. More information at DTU Inside.

Example of hero illustration
Example of hero illustration
Example of hero illustration
Example of hero illustration

Examples of illustration in use

A hero illustration consists of several smaller illustrations, which can be used as individual illustrations or as one coherent illustration.
Hero illustrations used in publications
Hero illustrations used in publication
Hero illustrations used on various platforms

Backgrounds

The background pattern used in this designguide can be used for different purposes. Use it as ‘neutral’ illustrations e.g. report frontcovers, social media posts etc. The pattern is made in DTU’s primary and secondary colours.
Background colours

icons

Icons

Icon can be used to strengthen communication and ease navigation across presentations, websites and social media. DTU icons are available in corporate red, black and white. They are either ‘filled’ (left version) or ‘outlined’.

Icons can be used in all DTU-colours
Corporate red icons
Black icons
White icons

Icon package

Examples of icons available
Content of icon package

Examples of icons in use

Examples of icons used in publication

Video and animation

Placement of logo and describer on movies

Examples of logo placement on movies

Examples of campaign videos

Gør noget ved din verden. Bliv diplomingeniør på DTU
Gør noget ved din verden. Bliv ingeniør på DTU.

Video animations

Download material for professional video production by clicking the link to the right.

Find out more about how to produce videos that follow DTU’s designguide on DTU Inside.
Intro animation for video
Intro
subbar animation for video
Subbar
Title animation for video
Content begin
outro animation for video
Outro